Through sustainability, strategic thinking and willingness to take risks, good ideas can sometimes lead to joy and benefits for thousands – or even millions – of people.

Today's awards are a way of showing appreciation for those of you who have had the courage and commitment to go from idea to action and build something permanent. Perhaps against all the odds. Perhaps thanks to great personal sacrifices.

HM The King

The 2020 New Entrepreneur of the Year awards

The King presented the following categories of the 2020 New Entrepreneur of the Year award: Start-Up of the Year, Pioneer of the Year and Young Pioneer of the Year.

Start-Up of the Year

Winner: Mouddar Kouli, Kouli Bros AB

Business concept: Clothing sales via the Hoodie Lab online store. The clothes are designed by people around the world who receive a commission for every garment sold. The company mainly focuses on creating work for vulnerable women living in difficult conditions.

Find out more about Hoodie Lab External link, opens in new window..

Pioneer of the Year

Winner: Shervin Razani, Jurek AB

Business concept: Recruiting and hiring consultants within law, finance, HR, marketing and communication, and business support. There is a focus on diversity issues regarding age, gender and background.

Young Pioneer of the Year

Winner: Isabella Palmgren, Mimbly AB

Business concept: The Mimbox is the first add-on device for all types of washing machines that captures the microplastics released during every wash. The product filters out microplastic particles as small as 50 micrometres, preventing them from reaching our lakes and seas.

Find out more about Mimbly AB External link, opens in new window..

The 2021 New Entrepreneur of the Year awards

The King presented the following categories of the 2021 New Entrepreneur of the Year award: Start-Up of the Year, Pioneer of the Year and Young Pioneer of the Year.

Start-Up of the Year

Winner: Ali Meamar, Infinity Group AB

Business concept: Medical technology company specialising in dental technology products. Its customers are dentists who order dental prosthetics, crowns and bridges to improve patients' quality of life.

Pioneer of the Year

Winner: Nami Zarringhalam and Alan Mamedi, TrueCaller AB

Business concept: TrueCaller verifies contacts and can thereby block unwanted fraudulent communications. The product allows for safe, relevant conversations between people, enabling businesses to contact consumers effectively.

Find out more about TrueCaller External link, opens in new window..

Young Pioneer of the Year

Winner: Poyan Karimi, Oddwork Sweden AB

Business concept: Oddwork is an employer branding and recruitment company that works with its partners to attract, recruit and retain staff in today's talent market.